brand strategy.
9 pieces filed under brand strategy
The Regional Press Conference Has Become a Building, Not an Event
Why the staging, the seating chart, and the side rooms now do more diplomatic work than the answers from the podium.
By Mira Faraj
WorldJun 3
The Suitcase Economy of the Arrivals Hall Is Bigger Than the Trade Statistics
Why a quietly enormous category of regional cross-border commerce is moving in passengers' checked baggage, and why nobody who tracks trade data is counting it.
By Mira Faraj
OpinionJun 3
In Praise of the Boring Conference
Why the regional conference circuit's best moments happen, increasingly, at the dullest events nobody wants to put on the highlight reel.
By Diego Arroyo
OpinionJun 3
The Man Who Sells Nostalgia to Oil Traders
What a particular Dubai shop tells us about a regional market for the lost world that the regional economy itself was, in part, responsible for losing.
By Diego Arroyo
PoliticsJun 3
Every Country Now Has a Ministry of the Future. The Future Is Underwhelmed.
Inside the global rush to bureaucratise the long term, and the suspicion that the long term has noticed.
By Lena Holloway
BusinessJun 3
The Regional IPO Pipeline Just Got Quieter, and Richer
Inside the deliberate pivot away from headline-grabbing listings, and towards the kind of company that closes in twenty minutes and trades flat.
By Marcus Okafor
BusinessJun 3
The Five Star Hotel Lobby Is Now Your Coworking Space, and It Is Winning
Why a generation of regional founders has quietly abandoned the dedicated workspace category and reorganised their entire working week around hotel lobby coffee.
By Marcus Okafor
TechnologyJun 3
The WhatsApp Broadcast List Is the Real Regional Content Management System
Why a generation of regional small businesses has quietly abandoned the modern content stack and is shipping more product through a feature designed for forwarding birthday messages.
By Priya Chen
WorldJun 3
The Embassy Iftar Is the Most Underestimated Instrument of Regional Foreign Policy
Why a single carefully assembled guest list, served on a single carefully assembled plate, can do more strategic work in three hours than a year of communiques.
By Lena Holloway