Writing for Souk Weekly
Olga Tsygankova
Olga Tsygankova is the founder and CEO of KinraLab. After years styling clients around the world, she built KinraLab to help more people express who they are through their style.
3 published pieces
How to Find Your Personal Style: A Practical Guide
The key word in personal style is personal. We believe style starts with the person, not a body type, colour type, trends or fashion archetypes. Your style reflects who you are and when that alignment is in place, it finally feels right.
By Olga Tsygankova
OpinionOct 29
How to Make Your Wardrobe Work for You: Start With Signature Formulas
To make your wardrobe work for you, start with two or three signature outfit formulas that express your Style Identity. Rotate them until getting dressed feels easy, then add more over time.
By Olga Tsygankova
OpinionOct 29
Style Identity vs the Three-Word Method, and How to Use Yours in Practice
Your Style Identity is three words that describe your style, grounded in who you are. To use it, make sure all three are present in every outfit, then adjust the balance between them for the occasion and your mood.
By Olga Tsygankova