loyalty.
3 pieces filed under loyalty
OpinionJul 3
Loyalty Should Not Cost Extra
Long-standing customers often quietly pay the highest renewal prices. Asking for the new-customer rate is not rude; it is arithmetic.
By Mira Faraj
OpinionJul 3Loyalty Points Are Not Savings
Miles and points feel like money until they expire, devalue, or demand a Tuesday in February. Hoarding them is not a plan.
By Marcus Okafor
OpinionJun 8In Praise of the Small Boring Loyalty Card
The region does not need every rewards program to become a lifestyle ecosystem. Sometimes the stamp card is the honest product.
By Diego Arroyo